What Is Optimove?
Optimove is an AI tool that enables brands to shift from product-led marketing to customer-led marketing, driving business performance. According to Forrester Research, customer-led marketing is crucial for engaging customers on their terms and fostering loyalty. Paper Source, for example, experienced significant growth in customer reactivation rate, customer conversion rate, and orders per customer within a few months of deploying Optimove.
One of the key features of Optimove is Optibot, a built-in marketing optimization bot. Optibot simplifies large-scale marketing operations by analyzing customer and campaign data. It identifies opportunities to boost performance, helping marketers maximize the impact of their efforts. By leveraging machine learning and AI, Optibot autonomously generates actionable insights from customer and campaign data. These insights enable continuous optimization of relationship marketing activities.
Optimove also offers self-optimizing campaigns, which are advanced A/B/n campaigns that automatically serve the best treatment to individual customers. The algorithm tracks the performance of competing actions over time and adjusts accordingly for maximum uplift. This ensures that each customer receives the treatment most likely to elicit a response.
Optibot provides various actionable recommendations to enhance campaign effectiveness. For instance, it suggests dropping under-performing campaigns, transforming regular campaigns into self-optimizing ones, focusing on specific customer segments, and identifying customers who are under- or over-exposed to CRM communications.
Optimove empowers brands to exhibit emotional intelligence in their customer communications and offers a range of features such as Optibot and self-optimizing campaigns that optimize marketing efforts and drive better results.
